Sponsorships
Strategic Partnership Management
We identify, negotiate, and activate sponsorship opportunities that align with your brand values and business objectives. Our approach focuses on creating meaningful integrations that deliver measurable value beyond logo placement.
What We Do
Full-Spectrum Sponsorship Services
Opportunity Identification
We monitor the sponsorship marketplace and leverage our network to surface opportunities aligned with your brand positioning and target audience.
Valuation Analysis
Comprehensive assessment of sponsorship value including reach, audience composition, competitive landscape, and activation potential.
Negotiation Support
We lead or support contract negotiations to secure favorable terms, pricing, and rights packages.
Activation Planning
Strategic planning to maximise ROI from sponsorship assets including media integration, experiential components, and digital extensions.
Contract Management
Ongoing management of rights holder relationships, deliverable tracking, and compliance monitoring.
Performance Measurement
Measurement framework development and reporting to quantify sponsorship impact and inform future decisions.
Our Approach to Sponsorships
Effective sponsorships require more than securing a logo placement. We evaluate opportunities based on strategic fit, audience alignment, activation potential, and competitive positioning. Our goal is to identify partnerships that create authentic brand associations and deliver tangible business outcomes.
We have experience across multiple sponsorship categories including sports, entertainment, arts, technology, and cause marketing. Our network spans property owners, rights holders, agencies, and talent representatives.
Whether you're seeking a single flagship partnership or building a diversified sponsorship portfolio, we provide strategic counsel, negotiation expertise, and activation support throughout the lifecycle of each relationship.
Categories
Sponsorship Verticals
Sports & Athletics
Entertainment & Music
Arts & Culture
Technology & Innovation
Sustainability & Environment
Education & Youth
Typical Engagement Models
Per-Deal Advisory
Project-based engagement for individual sponsorship opportunities. We provide valuation analysis, negotiation support, and activation planning. Fee based on deal size and complexity. Success fees negotiable for multi-party arrangements.
Portfolio Management
Ongoing retainer relationship for clients managing multiple sponsorships or seeking continuous market monitoring. Includes opportunity sourcing, relationship management, activation coordination, and performance reporting. Monthly fee structure.
Strategic Advisory
High-level strategic counsel for brands developing or refining sponsorship strategy. Includes category analysis, portfolio architecture, budget allocation framework, and measurement methodology. Typically delivered as intensive consulting sprint.
Ready to Elevate Your Media Strategy?
Let's discuss how we can create meaningful partnerships and deliver measurable results for your brand.