Our Approach
How We Work
Our process is designed to ensure strategic alignment, flawless execution, and measurable outcomes. Every engagement follows this structured approach while remaining flexible to your specific needs.
Process
From Brief to Results
Discovery
We begin with a comprehensive briefing session to understand your business objectives, competitive landscape, target audience, budget parameters, and success metrics. This foundation shapes all subsequent recommendations.
Strategy Development
Our team develops a detailed media strategy including channel selection, audience targeting, creative requirements, budget allocation, and timeline. We present recommendations with supporting rationale and await your approval before proceeding.
Planning & Negotiation
We secure optimal placements through direct negotiations with media owners and platforms. Our relationships enable access to premium inventory and competitive pricing. All terms are reviewed with you before commitment.
Creative Coordination
If your campaign requires creative assets, we either produce them in-house through our content studio or coordinate with your existing creative partners. All assets are reviewed for technical compliance before trafficking.
Campaign Execution
We handle all aspects of campaign launch including asset trafficking, quality assurance, and go-live coordination. Our team monitors campaigns daily to catch and address any issues immediately.
Optimisation
Real-time performance data informs ongoing optimisations. We make tactical adjustments to improve results including audience refinement, placement shifts, creative rotation, and budget reallocation.
Reporting & Analysis
Regular reporting cadence keeps you informed of campaign performance against KPIs. Post-campaign analysis includes comprehensive review of results, learnings, and recommendations for future activity.
Iteration
We apply insights from completed campaigns to refine strategy for subsequent efforts. Continuous improvement cycle ensures each campaign benefits from accumulated learnings.
Principles
What Guides Our Decisions
Data-Informed
Campaign decisions are grounded in performance data and market intelligence, not assumptions or conventions.
Channel-Agnostic
We recommend the right channels for your objectives, not the channels that benefit us most.
Quality Over Volume
We prioritise high-quality placements in premium environments over mass reach in undifferentiated inventory.
Long-Term Thinking
We build sustainable strategies that deliver consistent results, not short-term tactics that inflate single metrics.
Working With Us
Communication Cadence
You'll have a primary point of contact who leads your account. For campaign work, we typically hold weekly status calls during active campaigns and biweekly calls during planning phases. You'll have direct access via email, phone, and Slack for urgent matters.
Reporting
Campaign dashboards update in real-time. We deliver formal performance reports weekly during active campaigns and monthly for retainer clients. Reports include spend breakdown, performance metrics, trend analysis, and strategic recommendations.
Project Duration
Individual campaign projects typically span 3-6 months from planning to post-campaign analysis. Retainer relationships run on 6 or 12-month terms with quarterly business reviews. Most clients start with a pilot project before committing to longer-term arrangements.
Budget Thresholds
Minimum project budgets vary by service line. Media buying engagements typically require £25k+ in managed spend. Sponsorship deals and campaign management have flexible thresholds based on scope. Content production is quoted per-project based on requirements.
Ready to Elevate Your Media Strategy?
Let's discuss how we can create meaningful partnerships and deliver measurable results for your brand.